The short version - Attie O’Rourke, has over a decade of experience working with restaurants, coffee, franchise and food. She started her career in the food industry, and has never left. From working as a barista through to supporting a brand's global expansion, she's seen big and small, old and new but knows that one thing always matters, marketing.
Attie is passionate about helping all businesses access marketing, including start ups. Her mission as the founder and director of Brand Sauced is to help businesses succeed, thrive and grow through marketing.
The long version - Born in Melbourne, Australia, amongst a vibrant coffee scene, Attie attended high school and university in Brisbane, where the sun shines bright and the leaves stay green. Throughout her university days Attie worked as a barista and waitress as well as in food production, often running between both jobs in the same afternoon. From pouring lattes to packaging hampers she couldn't get enough of the food industry and the community within it.
Soon after graduating Attie landed her first marketing role at the then booming Australian chicken franchise, Lenard’s. This role saw her nurtured into marketing with an emphasis on helping small business owners succeed. Looking back she states chatting to business owners about local marketing more exciting than publishing a company cookbook, surely a sign of things to come.
Attie then spent over six years leading the hospitality marketing division for equipment funder, and now certified B-Corp, Silver Chef during a period of rapid growth. From big campaigns including television commercials on MasterChef and sponsorships with My Kitchen Rules right through to helping a small coffee shop with a video case study or a poster. A key highlight was writing a published book 'Starting a Restaurant For Dummies' which soon became a valuable tool for small business owners dreaming of starting a restaurant or cafe.
During this time Silver Chef expanded into New Zealand and Canada, of which the Canadian launch clearly planted a seed for a move this side of the Pacific. Attie and her partner moved to Vancouver and fell in love with both the lifestyle and business opportunities. Where were all the bakeries? You call that a coffee machine? Wait, 50cm of snow falling on Whistler? Grab the skis.
Lifestyle aside, from her viewpoint the opportunities in coffee and hospitality within Canada were endless. Having witnessed firsthand the boom in Brisbane’s coffee and hospitality scene seven years prior, she felt she was in a time machine watching Vancouver’s food scene grow. From here, Attie launched Brand Sauced.
After four successful and exciting years living in Vancouver, Attie is now back living in Brisbane carrying the same mission, to help business owners launch and succeed through marketing.